Innovating Beyond Boundaries

Raise from zero, Surpass the hero

Michael & Jay Li grew up in a small, remote village, always dreaming of a better future. At 17, Jay stepped into the car seat cover industry, starting as an apprentice. He worked tirelessly—learning craftsmanship by day and studying design at night—determined to create seat covers that truly fit, lasted longer, and felt comfortable, while being affordable for everyone.

While Jay learned his craft, Michael attended university. After graduating, Michael joined Jay and In their research, the brothers realized a common problem. Many seat covers on the market were ill-fitting, emitted strong chemical odors, and even contained harmful materials. Seeing a clear need for high-quality alternatives, they decided to take matters  into their own hands.

Rising from Adversity, Committed to Quality

The early days were anything but easy. They battled illness, struggled under financial debt, and faced intense competition. Some days, orders barely trickled in, and keeping the factory running felt like an uphill battle, but they refused to give up. Instead, they focused on refining their production, perfecting every detail, and finding innovative ways to promote their products. They traveled far and wide, leveraged social media, and explored international markets to gain recognition. No matter how tough the journey got, they held on to one belief, "great products would always speak for themselves".

Chasing a Dream

These days EKR has become a trusted global brand, but the brothers remain true to their original vision. Rooted in Excellence, Knowledge, and Reliability, they are dedicated to providing car owners and families with safe, comfortable, and durable seat covers. They believe that as long as they continue to innovate, stay passionate, and set new boundaries of quality, they can bring better driving experiences to people worldwide.